8 commonly used print products for advertisements

8 commonly used print products for advertisements

8 commonly used print products for advertisements

Overview :

in today’s article we will know the different sizes of the 8 commonly used print formats and products for advertising, and the document setup for each print product in Adobe illustrator.

 also we will see how to prepare documents for print in adobe illustrator and explaining the process of creating and adapting print media and graphics for high quality printable advertisements.

1 – Business Cards :

Business cards

Business cards are cards bearing business information about a company or individual. They are shared during formal introductions as a convenience and a memory aid.

 A business card typically includes the giver’s name, company or business affiliation (usually with a logo) and contact information such as street addresses, telephone number(s), fax number, e-mail addresses and website.

 Before the advent of electronic communication business cards might also include telex details. Now they may include social media addresses such as Facebook, LinkedIn and Twitter.

 Traditionally many cards were simple black text on white stock; today a professional business card will sometimes include one or more aspects of striking visual design.

Read More about Business Cards Here


Standard sizes & templates :

3.5” x 2.0” inches , 8.89 x 5.08 cm , Business Card

Download illustrator template

2.0” x 3.5” inches , 5.08 x 5.08 cm , Business Card

Download illustrator template

3.5” x 1.5” inches , 8.89 x 3.81 cm , Business Card

Download illustrator template

2 – Brochures :


A Brochure is an informative paper document (often also used for advertising), that can be folded into a template, pamphlet or leaflet.

Brochures are promotional documents, primarily used to introduce a company, organization, products or services and inform prospective customers or members of the public of the benefits.

Brochures are distributed inside newspapers, handed out personally or placed in brochure racks in high traffic locations.

Read More about Brochures Here

Standard sizes & templates :

11.0” x 8.5” inches , 27.94 x 21.59 cm , Brochure

Download illustrator template

12.0” x 9.0” inches , 30.48 x 22.86 cm , Brochure

Download illustrator template

16.0” x 9.0” inches , 40.64 x 22.86 cm , Brochure

Download illustrator template

3 – Flyers :


A flyer is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail.

In the 2010s, flyers range from inexpensively photocopied leaflets to expensive, glossy, full-colour circulars.

Read More about Flyers Here

Standard sizes & templates :

4.0” x 6.0” inches , 10.16 x 15.24 cm , Flyer

Download illustrator template

7.0” x 8.5” inches , 17.78 x 21.59 cm , Flyer

Download illustrator template

8.5” x 11.0” inches , 21.59 x 27.94 cm , Flyer

Download illustrator template

4 – Posters :


A poster is any piece of printed paper designed to be attached to a wall or vertical surface. Typically posters include both text and graphic elements, although a poster may be either wholly graphical or wholly text.
Posters are designed to be both eye-catching and informative.
Posters may be used for many purposes, They are a frequent tool of advertisers (particularly of events, musicians and films).
Posters are also used for reproductions of artwork, particularly famous works, and are generally low-cost compared to original artwork.
The modern poster, as we know it, however, dates back to the 1840s and 1850s when the printing industry perfected colour lithography and made mass production possible

Read More about Posters Here

Standard sizes & templates :

8.5” x 11” inches , 21.59 x 27.94 cm , Poster

Download illustrator template

11.7” x 16.5” inches , 29.7 x 42 cm , Poster

Download illustrator template

5 – Presentation Folders :

presentation folder

A presentation folder is a kind of folder that holds loose papers or documents together for organization and protection.
Presentation folders usually consist of a sheet of heavy paper stock or other thin, but stiff, material which is folded in half with pockets in order to keep paper documents.
Presentation folders function much like that of a file folder for organizational purposes.
They can be either printed or plain and can be used, amongst other things, as a tool for business presentations to customers to aid in the sales process.

Read More about Presentation Folders Here

Standard sizes & templates :

16,93” x 11,81” inches , 43 x 30 cm , Presentation Folder

Download illustrator template ( inside folder )

Download illustrator template ( inside folder )

6 – Roll-up Banners :

Roll Up Banner Stands

Roll Up Banner Stands, also known as Roller Banners or Pull Up Banners, are an important resource for any exhibitor looking to stand out at an exhibition or trade show.

They can also be used to make a big impact in your shop or place of business as a great addition to your point of sale material.

Read More about Roll-up Banners Here

10 Tips for Designing the Best Roll Up Banner

Standard sizes & templates :

30” x 79” inches , 76.2 x 200.66 cm , Roll-up Banner

Download illustrator template

7 – Vinyl Banners :

Vinyl banners

Vinyl banners are a form of outdoor advertising.
Most banners are now digitally printed on large format inkjet printers which are capable of printing a full color outdoor billboard on a single piece of material.

Read More about Vinyl Banners Here

Standard sizes & templates :

6.0 x 2.0 ft , 72 x 24 inches , 182.88 x 60.96 cm Vinyl Banner

Download illustrator template

8 – X-Frame Banners :


Post Up Stand’s or X Frame Banner Stands are an economical way to display your company information without sacrificing style or durability.
The X Frame Banner stand also known as a spider stand banner, is a lightweight marketing solution which features a tripod-like frame with extendable legs.

Standard sizes & templates :

Small 2.0 x 5.0 ft , 24” x 60” inches , 60.96 x 152.4 cm , X-Frame Banner

Download illustrator template

Large 2.5 x 6.5 ft , 30” x 78” inches , 76.2 x 198.12 cm , X-Frame Banner

Download illustrator template

after knowing the different sizes provided for each print product in this article please make sure to watch the video tutorial below to know how to make your own templates in adobe illustrator.
in this video tutorial we pick up A Brochure as an example to explain to you the document setup and how a template can be measured and created in illustrator, then prepared to be exported for print.
After watching this video tutorial you will know how to setup any size of document in illustrator , and how to calculate and divide your document into portions , also you will know how to prepare your file and the export format you can use before sending your work to printing houses.

Brochure Template setup for print in Adobe illustrator

before you go feel free to download all the templates provided in this article from here :

Note : that print sizes mentioned in this article are standard sizes and it may vary in the print market.

Thank you for giving your time to read this guide i hope this article was helpful to you.

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One thought on “8 commonly used print products for advertisements

  • December 2, 2021 at 10:52 pm

    Thanks for the great tutorials.


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